The 38th Athens International Jewellery Show (AIJS) was held at the Metropolitan Expo from 27 February to 2 March, with enhanced exhibition dynamics and an expanded commercial horizon.
The largest sectoral exhibition for jewellery and watches in the country constituted a field for constructive business meetings and the conclusion of new commercial agreements.
AIJS achieved its strategic objective of further penetrating foreign markets, attracting trade visitors from Greece and 29 additional countries, recording a significant increase compared to the 18 countries of origin of the previous year (2025). Trade visitors came from: the USA, China, India, Canada, Russia, Australia, Germany, France, the Netherlands, Belgium, Spain, Italy, Switzerland, Finland, Israel, Albania, Bulgaria, North Macedonia, Serbia, Cyprus, Azerbaijan, Lebanon, Egypt, Armenia, Estonia, Sri Lanka, Lithuania, Moldova and Turkey.
The attraction of targeted trade visitors confirms TIF-HELEXPO’s strategy for the creation of high value-added exhibitions, which promote the extroversion of domestic productive sectors.
Within the framework of the parallel events of the exhibition, topics were developed such as the structure, trends, demand and growth rates of diamonds, rubies, sapphires and emeralds in the global market, as well as the precious and semi-precious stones of Greece.